Agentic AI set to fuel explosive growth in cloud marketplace trade
Enterprise software sales through hyperscaler cloud marketplaces, led by Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, are forecast to surge from $30 billion in 2024 to $163 billion by 2030, according to new research by Omdia.
The report highlights that this remarkable growth reflects rising enterprise adoption of cloud marketplace procurement and a sharp increase in agentic AI-driven sales.
Omdia projects a compound annual growth rate of 29.1 per cent between 2025 and 2030, driven by the widespread embrace of hyperscaler marketplaces as a primary route to market for both global software vendors and independent software vendors (ISVs).
The growth reflects rising enterprise adoption of cloud marketplace procurement and a sharp increase in agentic AI-driven sales.
Author's summary: Cloud marketplace trade to surge.
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