WPP and Google Partnership
WPP has announced a $400 million partnership with Google to enhance its AI capabilities.
The deal is part of new CEO Cindy Rose's plan to catch up with competitors and speed up campaign production.
The spending will go toward infusing AI into its services to "create hyper-relevant campaigns in days, not months."
- Integrated creative
- Production
- Media
- Experience
- Commerce
The collaboration aims to "move beyond traditional efficiency initiatives to unlock growth."
Author's summary: WPP invests $400 million in Google partnership to boost AI capabilities.
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