Study: Blended Proteins Could Appeal to Asian Consumers Who Are Uninterested in Fully Plant-Based Meat - vegconomist

Study: Blended Proteins Could Appeal to Asian Consumers

A new analysis by GFI APAC and NECTAR examines the sensory performance of blended proteins in the Asia-Pacific region.

The results show that 22% of consumers would buy blended products, compared to 16% for plant-based meat.

Blended chicken mince product rated higher than its animal-based counterpart in taste tests.
Several blended products came close to their conventional animal-based equivalents on a seven-point liking scale.

Blended products have the potential to outperform 100% animal meat with more R&D.

Author's summary: Blended proteins may appeal to Asian consumers uninterested in fully plant-based meat.

vegconomist — 2025-11-04