John Lewis Christmas Ad: A Celebration of Connection and Memory
Saatchi & Saatchi has created a heartwarming Christmas ad for John Lewis, titled 'Where Love Lives.' The ad tells the story of a son rekindling his dad's raver youth with a choice bit of vinyl.
The ad was directed by Jonathan Alric through Iconoclast and created by Paddy Fraser, Brodie King, Pete Ioulianou, and Ollie Agius. According to brand director Rosie Hanley,
"This year's John Lewis Christmas campaign is a celebration of connection, memory, and the unspoken emotions that make the season truly magical."
The ad taps into the same emotional vein as John Lewis's previous Christmas ads, which were known for their touching and sentimental storylines.
Author's summary: Saatchi & Saatchi creates heartwarming ad for John Lewis.
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