John Lewis spotlights ‘unspoken emotions’ with 90s club classic Christmas ad

John Lewis 2025 Christmas Ad

John Lewis's 2025 Christmas campaign focuses on the relationship between a father and son, set to Alison Limerick's 1990 hit 'Where Love Lives'.

The ad, also titled 'Where Love Lives', shows a father finding a vinyl record of Limerick's track under the Christmas tree, along with a 2025 version by Labrinth.

The right present can express what words can't.

Author's summary: John Lewis's Christmas ad spotlights unspoken emotions.

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Marketing Week Marketing Week — 2025-11-04

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