M&S Adopts New Festive Campaign Strategy
Marks & Spencer is introducing a new approach to its 2025 clothing and home Christmas campaign, shifting from a single hero ad to a series of "mini content drops".
This change reflects the company's "modern social-first strategy", according to M&S, under the guidance of marketing boss Sharry Cramond.
- The campaign will feature short films focusing on different aspects of the festive season.
- These films will be live from October to December, covering topics such as hosting and gift giving.
- The goal is to meet customers "where they are", whether through social media, streaming, or in-person shopping.
The idea is to meet customers "where they are"
This is the first Christmas campaign since Sharry Cramond took over as marketing director for fashion, home, and beauty in June.
Author's summary: M&S changes festive ad strategy.
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