Consequences of Clicking on Ads During Sales Season
When you click on an ad during sales season, retailers collect your data.
Earlier this year, a consumer watchdog fined three retailers, Michael Hill, MyHouse, and Hairhouse Online, almost A$20,000 each for advertising "site-wide discounts" that allegedly did not apply to all items on their website.
Years of exposure to constant promotions have trained shoppers to chase a bargain, promoting ‘clickbaiting’: tactics designed to lure consumers into browsing.
Businesses invest heavily in securing a spot on your social media feed, and this investment is recouped through personalised, persistent ad campaigns that encourage consumers to buy more.
Author's summary: Retailers collect data when you click on ads during sales season.
- Michael Hill
- MyHouse
- Hairhouse Online
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