HBO Max Launches in Germany
HBO Max will launch in Germany in January 2026, marking a significant step in Warner Bros. Discovery's European rollout.
Ad Alliance, a Cologne-based sales house, will handle advertising sales for the service.
Streaming is one of the most dynamic growth segments in the video market
according to Carsten Schwecke, CEO of Ad Alliance. The partnership aims to provide advertisers with high-quality inventory.
- Launch date: January 2026
- Ad sales handled by: Ad Alliance
Author's summary: HBO Max launches in Germany in January 2026 with Ad Alliance handling ad sales.
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