Microsoft, AWS Outages Reveal Cloud Failure Impact For Advertisers

Microsoft, AWS Outages Reveal Cloud Failure Impact For Advertisers

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.

A global issue affected Microsoft Azure Front Door (AFD), a content delivery network (CDN) that serves as the entry point for services like Microsoft 365 and Azure cloud management portals for advertising.

Although the system was back up and running by Thursday, the incident highlights the impact of cloud failures on advertisers.

Cloud services have become a key revenue driver for technology companies and a staple for clients.

No comment from the companies.

Author summary: Cloud outages affect advertisers' access to services.

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MediaPost MediaPost — 2025-10-30

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