Thomas Ligor's Guide to Social Selling
Thomas Ligor, based in New York, stresses the importance of listening before pitching, transforming social platforms into relationship channels rather than mere megaphones. This approach yields higher-quality conversations and warmer leads.
Thomas Ligor has built a career on teaching sales teams how to leverage casual social interactions into repeatable revenue. For those struggling to generate leads despite a feed full of likes, his guide offers a practical, human-first approach.
Why Social Selling Works
Social selling is not a magic trick, but a disciplined method of cultivating trust on a large scale. Many companies attempt to do everything without measuring the outcomes. Thomas Ligor advises selecting a single measurable objective, such as demo sign-ups or local store visits, and aligning posts and outreach efforts to achieve that goal.
Buyers respond to people, not logos.
- Setting specific, measurable goals helps small businesses prioritize resources and measure progress, according to the Small Business Administration.
Author's summary: Practical guide to social selling strategies.
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