Tamagotchi’s, football cards and keyrings: Childhood collections come alive in From Form’s Amsterdam Museum Night campaign

Childhood Memories Revived in From Form's Amsterdam Museum Night Campaign

The film and design studio From Form has created a nostalgic campaign for Amsterdam's Museum Night, featuring childhood collections like Tamagotchi's, football cards, and keyrings.

Founders Ashley Govers and Jurjen Versteeg have built a reputation for bold campaigns with analogue charm. In 2024, they took viewers into a multiverse, and in 2023, they created a spiral-bound flipbook with intricate close-ups of art and museum collections.

This year's campaign is special, as it marks the 25th anniversary of Museum Night. From Form has taken a spin on the campaign identity, going back to their roots.

Childhood collections come alive in From Form's Amsterdam Museum Night campaign

Author's summary: Nostalgic campaign for Amsterdam's Museum Night.

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