Chevron Thailand and Digitas Create Immersive Roadside Experience
Chevron Thailand, in collaboration with Digitas Thailand, has transformed its lubricant production story into an immersive roadside brand experience for Caltex Lubricants Thailand.
Instead of explaining the production process, the brand brought the experience directly to drivers through a series of roadside signs that visually reimagined each stage of lubricant production.
- Refining
- Blending
- Testing
- Sealing
The campaign, titled
“Bringing the Factory to the Road”, aimed to connect product performance with the meticulous process behind it.
Author's summary: Chevron Thailand creates immersive experience.
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