Why Frustrated Boomers Are the Senior Living Industry’s Biggest Potential Disruptors

Why Frustrated Boomers Are the Senior Living Industry’s Biggest Potential Disruptors

Senior living operators are building new models to meet the needs of baby boomers. If they don't succeed, boomers may create their own models.

Last weekend, a Wall Street Journal article detailed how aging boomers are creating their own housing destinies. Due to limited affordability, some boomers in their 60s and 70s are pooling resources to create their own senior housing.

This concept is not new, as senior cohousing has been considered by many older Americans for decades. For example,

"The Golden Girls"
depicted older women living together under one roof in the 1980s.

Author's summary: Boomers may disrupt senior living industry.

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Senior Housing News Senior Housing News — 2025-10-27

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