RTL AdAlliance Partners with ORF to Expand International Sales
RTL AdAlliance and ORF-Enterprise have formed an exclusive strategic partnership to increase international sales of Austria's leading public media portfolio.
The agreement makes RTL AdAlliance the global sales partner for ORF, providing international agencies and advertisers with simplified access to ORF's advertising inventory across TV, radio, digital, and online platforms.
- ORF's main television channels: ORF 1, ORF 2, ORF III, and ORF Sport+
- Radio stations: Hitradio Ö3 and FM4
- Online and streaming platforms: ORF.at, ORF ON, and ORF Sound
These outlets reach a majority of the Austrian population, with ORF 2 achieving an average daily reach of 37.6% in the first half of 2025, and ORF's radio brands reaching 55.8% of Austrians aged ten and above.
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Author's summary: RTL AdAlliance partners with ORF to expand international sales.
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