Ads in Apple Maps
Apple Maps users may start seeing ads in the app as soon as next year, according to a report from Bloomberg's Mark Gurman.
Similar to Google Maps, Apple's plan is to allow businesses to pay for promoted search results.
- Restaurants and other businesses with physical locations can pay to promote themselves.
- Apple will use AI to show relevant results.
- The company aims to distinguish itself with a better interface.
The question is whether Apple device owners will rebel as Apple devices and apps become billboards for more services.
This move could be part of a larger strategy to introduce more advertising in iOS, building on existing ads in the App Store.
Author's summary: Apple Maps may introduce ads next year.