Why Weird Wins In Modern Marketing
Upon entering the one-day immersive installation known as GrazaVerse, guests were greeted with a surrealist tableau: a Renaissance-style cherub statue "peeing" olive oil, with bread skewers for dipping, risotto served by a mysterious set of disembodied hands behind a wall, and a soap dispenser filled with olive oil for drizzling on soft serve.
This event, built to introduce olive oil brand Graza's new glass bottles, represents a cross-industry trend in which brand creative is getting weird. 2025's buzziest campaigns and activations have intentionally embraced surreal, controversial, and even deliberately cringe approaches.
As bizarre or offbeat as this event might sound, it represents a trend in modern marketing.
Author's summary: Weird marketing strategies are on the rise.
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