The Quiet Rise of American Automotive Quality
For years, the stereotype was that American cars were cheap, flimsy, and built to last just long enough to limp through a warranty period.
This perception helped Japanese marques like Lexus build reputations for precision and dependability.
However, in 2025, that old myth no longer holds true, thanks to General Motors' efforts in rebuilding its reputation through manufacturing reform, tighter quality control, and design discipline.
Jess Bala, Managing Director of GM Australia and New Zealand, saw that change firsthand during her time at GM’s Detroit headquarters.
The shift has been steady, deliberate, and deeply cultural, with General Motors spending two decades on this transformation.
Author's summary: American cars' quality has improved significantly.
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