VML Wins Pizza Hut
Despite facing challenges, WPP's agencies continue to operate and secure new deals. A significant win for VML, one of WPP's major creative agencies, is the acquisition of the Pizza Hut account.
WPP's media division and its two main creative agencies, VML and Ogilvy, are crucial to the company's success. The impact of Cindy Rose's promotion to WPP CEO on WPP Media remains to be seen.
Key to this are obviously WPP Media - in good times its biggest profit driver - and its two big creative agencies VML and Ogilvy.
The win is a significant one for VML, demonstrating the agency's ability to attract and retain major clients in a competitive market.
Author's summary: VML wins Pizza Hut account.