Acadia Pharmaceuticals’ CEO on Rebranding and AI Integration
Acadia Pharmaceuticals CEO Catherine Owen Adams discusses the company's recent rebrand and expansion into rare disease marketing, highlighting the role of AI in their strategy.
Neurological biotech Acadia Pharmaceuticals has rolled out a rebrand as it seeks to expand into the rare disease space, with AI playing a major role in their marketing approach.
- CEO Catherine Owen Adams shares insights on the rebrand and expansion into rare disease marketing.
- Adams discusses the benefits and challenges of marketing as a smaller biotech.
- She highlights how her marketing background is helping steer the company into 2026.
AI will play a major role in Acadia’s marketing strategy under the new brand identity moving forward.
Author's summary: Acadia Pharmaceuticals rebrands with AI-driven marketing strategy.
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