First-time buyer market share falls 10% amid affordability pressures

First-time Buyer Market Share Declines

The market share of first-time buyers has fallen by 10.4% from 63.3% in January to 56.7% in August, according to data from Reallymoving.

This decline represents a 6.6 percentage point drop since January, with affordability pressures causing many to delay home purchases.

All regions in England and Wales saw a decline in first-time buyer market share, with the South West, Yorkshire & Humber, East of England, and North East experiencing the steepest falls, each down more than nine percentage points.

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Author's summary: First-time buyer market share drops 10.4% amid affordability pressures.

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Property Reporter Property Reporter — 2025-10-14

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