Micro-Dramas: A $7bn Industry in China
Micro-dramas, 90-minute films broken down into one-minute episodes, have become a significant phenomenon in China, with a market value of $7bn annually.
These episodes are made available online, with the first few episodes offered for free, and viewers can pay up to $30 per drama to watch the rest through an app.
- Some micro-dramas are AI-generated, such as the series Nine-Tail Fox Demon Falls For Me.
- This series gained over 200 million views in just a month.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
Adrienne Lahens, a former TikTok executive and current head of Infinite Studios, discussed the rise of micro-dramas at the MIPCOM conference.
Author's summary: Micro-dramas are a $7bn industry in China.
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