## RVCA and the Lost Era of MMA Individuality Pat Tenore, co-founder of RVCA, shared insights on how the brand, initially focused on skateboarding and surfing culture, played a significant role in the MMA world. RVCA’s approach emphasized lifestyle and individuality, which contrasted with today’s more corporate and homogenized MMA environment. > “RVCA was more about the lifestyle—skateboarding, surfing, and the spirit of personal expression,” said Tenore, highlighting a time when fighters had a unique and raw identity. This reflects a shift in MMA from a grassroots culture to a more commercialized sport, where individuality feels diminished. *** This article sheds light on the fading spirit of individual identity in MMA, as seen through the lens of a lifestyle brand’s founder closely linked with the sport’s earlier days.

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MMA Junkie on MSN — 2025-11-30