West Coast Eagles sign four-year sponsorship deal with Allianz Australia

West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia

The West Coast Eagles have entered a four-year partnership with Allianz Australia as a Platinum Partner, supporting the club’s AFL, AFLW, and Wheelchair football teams. This deal marks Allianz’s first major sports sponsorship in Western Australia and reflects its commitment to expanding community programs nationwide.

Partnership Alignment with Club Values

Don Pyke, CEO of the West Coast Eagles, highlighted the strong alignment between the club and Allianz.

“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said Pyke.

He added that the partnership will boost the football programs and support broader community initiatives.

Branding and Sponsorship Details

Community Initiative Launch

The partnership’s launch includes a joint community effort to support Foodbank WA’s Give a Feed appeal, providing Christmas hampers to families in need across Western Australia. Allianz will sponsor 1,000 hampers, with Eagles players and staff volunteering to deliver them before Christmas.

“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said Allianz Managing Director Richard Feledy.

Summary

This sponsorship strengthens the West Coast Eagles' sports programs and community outreach through a meaningful partnership with Allianz Australia.

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Marketing-Interactive Marketing-Interactive — 2025-11-10

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