Government to Introduce Local Content Obligations for Streaming Services
Almost 18 months after the original deadline, the Federal Government is moving forward with Australian content requirements for streaming platforms. New legislation will mandate that streaming services with over one million Australian subscribers invest a minimum amount of their Australian expenditure or revenue into local productions.
Legislation Details
- Applies to streaming services with more than one million Australian subscribers
- Requires investment of at least 10% of total Australian expenditure or 7.5% of Australian revenue
- Investment must be directed towards new local drama, children’s programming, documentaries, arts, and educational content
Background and Timeline
The requirements come nearly two and a half years after Arts Minister Tony Burke first announced a July 1, 2024 deadline for these obligations within the National Cultural Policy. This announcement led to extensive consultations among streaming services, free-to-air broadcasters, and industry guilds.
By late 2023, the government was on track, seeking industry feedback on two proposed models: one based on revenue and the other on expenditure. However, despite a Senate committee report recommending these quotas be prioritized, the July 2024 deadline passed without implementation.
Delays and Trade Agreement Impact
The delay was primarily linked to considerations involving the Australia-United States Free Trade Agreement (AUSFTA).
Recent Developments
The issue gained renewed attention when independent MP Zali Steggall presented the “Save Australian Stories” petition from Change.org in parliament last week.
"The long-awaited obligations for streaming services to invest in local content reflect a vital step in supporting Australian stories and culture."
Author’s summary: The Australian Government is advancing legislation requiring major streaming platforms to allocate a portion of their local revenue towards producing Australian content, after significant delays and consultations since 2023.