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Swiftly's Unified Data Platform

Swiftly delivers a unified data platform that offers real-time passenger predictions, fleet monitoring, and alerts to enhance transit efficiency.

The Challenge of Ghost and Zombie Buses

Ghost and zombie buses cause frustration for riders and transit agencies alike. These buses either never show up or appear unexpectedly, disrupting riders' plans and trust in the system.

"Ghost bus: A bus that a rider expects to arrive but doesn’t. The app shows a bus arriving in 5 minutes, but as the countdown hits zero, the bus disappears and fails to show up, leaving riders stranded and uncertain."

"Zombie bus: A bus that a rider doesn’t expect but arrives as a surprise. The app shows that the next bus is 20 minutes away, yet one shows up in 5 minutes, leaving riders guessing rather than planning."

Impact on Rider Trust and Transit Reliability

These irregularities damage rider confidence in real-time transit data and undermine the reliability of public transit. When transit agencies can't keep their promise to provide accurate bus arrival times, riders take notice. Searching for #GhostedByTheBus on social media reveals numerous accounts of these frustrating experiences.

Swiftly's Solution

Swiftly builds tools to eliminate ghost and zombie bus incidents, ensuring real-time transit data remains accurate even during unexpected disruptions. This leads to fewer stranded and confused riders and creates a more dependable transit experience.

Key Benefits

Swiftly’s platform strengthens rider trust by delivering reliable, real-time transit information and eliminating frustrating ghost and zombie bus experiences.

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Bus-News Bus-News — 2025-10-31

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