Mindful Drinking in the Hospitality Sector
Mindful drinking is reshaping guest expectations, and the question remains whether the hospitality sector is ready. Victoria Pham, Head of Category and Commercial Strategy UK&I – Beverages at Danone, examines this trend.
We are in a new era of health and wellness, which is becoming a way of life for many restaurant and hotel goers. This shift marks a defining moment for the hospitality industry.
Today's consumers prioritize beverages that not only taste good but also support their wellbeing, beyond just refreshment.
The rise of mindful drinking is redefining the hospitality experience.
Author's summary: Mindful drinking changes hospitality expectations.
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