Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore the vintage shirt in a release party movie for her new album, "The Life of a Showgirl", which prompted her fans to search for the shirt, last produced in the 1990s.
- The aquarium was flooded with calls about buying the T-shirt, which features two otters floating on their backs.
- The aquarium decided to re-release the garment as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number.
"a nod to Swift's favorite number" - Liz MacDonald, the aquarium's director of content strategy.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.