M&S Expands Zalando Partnership to Speed Up European Deliveries
Zalando revealed in its Q3 results that it has signed a new logistics agreement with the UK retailer M&S. This expands their existing partnership which began in 2022.
Details of the New Logistics Deal
Previously, M&S worked with Zalando, About You, and Amazon to fulfill orders through three marketplace partners in Europe. Now, starting early next year, Zalando’s B2B logistics solution, ZEOS, will handle M&S’s entire online direct-to-consumer business across continental Europe.
Strategic Importance for UK Retailers
Zalando also partners with another UK retail giant, Next, showing a clear trend of British companies leveraging Zalando’s logistics expertise to grow their presence in mainland Europe.
M&S Business Growth and Logistics Benefits
“In the last quarter, it has seen rapid growth online with Zalando sales up 131% vs last year.”
By using Zalando’s ZEOS system, M&S will serve 21 European markets. The partnership will enable M&S to benefit from improved inventory management through:
- Creating a unified stock pool
- An advanced order management system
- Covering Fashion, Home, and Beauty product lines
Author's Summary
This expanded collaboration allows M&S to boost online sales growth in Europe by leveraging Zalando’s efficient logistics and inventory capabilities across 21 markets.