Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have come together under the leadership of Grammy-winning producer Boi-1da to create Perfect Pitch, a collaborative music project. This initiative reflects Canada’s rich diversity by blending various genres, cultures, and communities.
About the Perfect Pitch Album
The album, scheduled for release ahead of the upcoming FIFA World Cup next summer, will include original songs, re-imagined tracks, and exclusive collaborations featuring some of Canada's most renowned artists.
Infinity & and Canada Soccer Partnership
Infinity & will enhance cross-promotion and activation opportunities across major entertainment and cultural platforms worldwide. This effort aims to expand Canada Soccer’s brand beyond sports and support the Canada Soccer Foundation.
Philanthropic Goals
Perfect Pitch is a philanthropic project benefiting the Canada Soccer Foundation. The foundation supports youth programs, helps remove barriers to participation, and strengthens Canada’s National Teams on the world stage.
Future Announcements
Canada Soccer and Infinity will soon reveal more artists, song launches, and activation plans related to Perfect Pitch.
About Infinity
Based in Toronto and operating globally, Infinity is a full-service music and entertainment company specializing in project management, record label operations, talent management, and strategic partnerships. It collaborates with artists, brands, and organizations to transform creative ideas into impactful results across the global entertainment industry.
"Perfect Pitch has taken shape over the past several months, bringing together a powerful blend of genres, cultures, and communities that reflect the diverse fabric of Canada today."
Author’s summary: Perfect Pitch unites top Canadian artists under Boi-1da's leadership to support youth and national soccer through a diverse, philanthropic music album released before the 2026 FIFA World Cup.