After Justin Herbert's touchdown pass during the Chargers vs. Titans game, the NFL played Madison Beer's song "Yes Baby," drawing comparisons to the league's previous focus on Taylor Swift.
Midway through the second quarter, Herbert completed a 19-yard touchdown pass to Quentin Johnston, putting the Chargers ahead 17-14. Instead of typical high-energy music, the broadcast featured Beer's hit single during the celebration.
“The NFL playing a Madison Beer song after Herbert to QJ TD.” – Jonathan Beard, November 2, 2025
Herbert completed 19 of 29 passes for 250 yards, with two passing touchdowns and one rushing touchdown. The Chargers won 27-20, improving their record to 6-3 and moving closer to the postseason.
Following the trend set by Taylor Swift and Travis Kelce, the NFL continues to embrace pop culture connections, with Madison Beer and Justin Herbert emerging as a notable new couple.
The NFL’s use of Madison Beer’s music after Justin Herbert’s touchdown highlights the league’s growing blend of football and pop culture, spotlighting star athlete-musician partnerships.