Connecticut took a bold step by putting up billboards around New York City that celebrate its own pizza, boldly stating, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.” This sparked strong reactions from New Yorkers and pizza fans alike.
“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Chief Marketing Officer for Connecticut
Anthony, formerly a long-time New York City resident, views this tongue-in-cheek rivalry as a way to highlight Connecticut’s pizza culture and engage pizza lovers everywhere.
Regardless of opinions on which state truly has the best pizza, Connecticut’s campaign generated significant buzz with over 4,000 media mentions, proving effective in sparking conversation among enthusiasts.
Summary: Connecticut’s audacious pizza billboards challenged New York’s claim, stirring lively debate and drawing national attention to its vibrant pizza scene.