Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel will start pre-sales for a new fashion doll collection inspired by the Netflix animated film KPop Demon Hunters. The set includes three dolls representing the characters Rumi, Mira, and Zoey from the movie's fictional girl group HUNTR/X.
Collection Details
The dolls feature the characters' finale performance costumes, complete with weapons, detailed fabrics, and styled hair. This release marks Mattel's first product tied to the KPop Demon Hunters franchise.
Availability and Licensing
- The dolls will be sold exclusively through Mattel Creations starting November 12.
- Shipping is expected to begin in fall 2026.
- Mattel secured global co-master toy licensing rights for KPop Demon Hunters in partnership with Hasbro.
Target Audience and Popularity
This collection aims to appeal to both fans of the movie and doll collectors.
Netflix has designated KPop Demon Hunters as its most popular movie of all time based on viewing metrics.
Each pre-order comes with a certificate of authenticity.
Author’s Summary
The new Mattel doll collection celebrates the hit Netflix film KPop Demon Hunters with exclusive, detailed figures aimed at fans and collectors worldwide.