Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls

Mattel Launches KPop Demon Hunters HUNTR/X Dolls

Less than a month after partnering with Netflix’s KPop Demon Hunters, Mattel is releasing its first series of licensed toys: a three-pack of HUNTR/X dolls. This new set reimagines characters Rumi, Mira, and Zoey as detailed, fully articulated fashion dolls.

Doll Features and Design

Each doll is dressed in their iconic outfit from the film’s finale, complete with signature weapons, hairstyles, and star-quality details. Fans of all ages can reenact demon battles, perform on stage, and capture the essence of the Honmoon—all from home.

“These toys are ready for a takedown.”

Packaging and Availability

The dolls come in a glowing, lightstick-inspired box, perfect for collectors. This first drop of Demon Hunters merchandise from Mattel marks its role as the franchise’s global co-master toy licensee alongside Hasbro, promising more products throughout the coming year.

“This Rumi doll is gonna be golden.”
“Fans of all ages can shine like they’re born to be.”
“Bring the Honmoon home.”

Author’s Summary

Mattel’s new line of KPop Demon Hunters dolls offers fans a stylish, high-quality way to engage with the franchise, with pre-sales launching soon and more merchandise expected next year.

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The Toy Book The Toy Book — 2025-11-07