Billionaire Criticizes Awarding ‘New Owner of the Year’ to Influencer
Billionaire businessman Mike Repole, owner of Breeders’ Cup Classic third-place horse Fierceness, criticized the decision to name influencer Griffin Johnson as the 2025 OwnerView New Owner of the Year. Repole argued that honoring a paid promoter of the sport posed a conflict of interest.
Influencer’s Journey into Horse Racing
Griffin Johnson, known as a social media creator, actor, and singer with over 14 million followers, entered the racing world through America’s Best Racing’s “A Stake in Stardom” campaign. As part of the initiative, he received a share in Kentucky Derby contender Sandman, which introduced him to horse ownership.
His behind-the-scenes videos chronicling Sandman’s campaign reached more than 200 million people and amassed over 35 million views. Building on this exposure, Johnson later became a co-owner of another horse that achieved a Grade 2 victory.
Award Recognition and Industry Response
Johnson’s promotional influence was acknowledged when he received the OwnerView 2025 New Owner of the Year award. Project manager Gary Falter highlighted his contribution to expanding the sport’s audience through digital engagement.
“Griffin Johnson has had an incredible impact on horse racing through his social media platforms, helping to create new fans, which will ultimately result in new owners.” — Gary Falter
Johnson’s Reaction
Expressing gratitude on social media, Johnson reflected on his experience in racing.
“This has been the best year of my life. Thank you to everyone that dedicates themselves daily to keeping these horses healthy and running for all of us to enjoy. This game has already given me more than I could have ever imagined, and I am forever grateful.” — Griffin Johnson
Author’s Summary
The controversy over Griffin Johnson’s award highlights ongoing tension between traditional racing figures and modern digital promoters redefining the sport’s public image.