On a Wednesday afternoon in SoHo, a crowd gathered outside the Longines boutique anticipating a special event. Jennifer Lawrence was inside, embodying both star power and approachable charm. She wore a layered brown sweater ensemble paired with a short black skirt featuring a unique double-layer design. Explaining the look, she said, “It’s a sweater over a sweater, but I didn’t put a skirt over a skirt.” The outfit was by The Row, famously associated with Mary-Kate and Ashley Olsen.
Lawrence was at the boutique to celebrate the launch of Longines' latest watch model, the PrimaLuna. Holding up her arm to showcase it, she remarked, “I don’t normally call watches by their government names, but it’s elegant. I only recently started wearing watches as jewelry, and I think that it’s a really beautiful piece of jewelry.”
The PrimaLuna is a revival of a classic moonphase style by the 193-year-old Swiss brand.
The scene outside the boutique was lively, with tourists and shoppers mingling alongside photographers. Enthusiastic about the event, a young man in a cream sweater excitedly informed onlookers, “Jennifer Lawrence is in there!”
Jennifer Lawrence’s appearance marks a harmonious blend of approachable style and timeless elegance, highlighted by the revival of a classic timepiece.