Starbucks Responds to Demand for Bearista Cold Cups
The bear-shaped, 20-ounce holiday tumbler known as the Bearista Cold Cup sold out almost immediately after its release on November 6. Starbucks' latest holiday merchandise caused quite a stir, prompting a response from the company.
About the Bearista Cold Cup
Unveiled early on November 5, the Bearista Cold Cup features a clear, bear-shaped design. It includes a lid with an attached straw that gives the appearance of a green beanie—a signature Starbucks color—resting on the bear’s head.
Fan Reaction and Social Media Buzz
Starbucks initially showcased the Bearista on Instagram on November 5, sparking excitement among fans. However, many quickly reported that the cup was sold out by the time they sought it at stores, with some locations stocking only one or two units each.
Customer Complaints
- One Instagram user criticized Starbucks for limited stock and baristas receiving priority access:
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
- Another pointed out their local store’s minimal supply:
“Our local store received ONE.”
- Others questioned the marketing strategy amid such scarcity.
- It was also alleged that employees at certain stores were grabbing the cups ahead of customers due to the limited stock.
Summary
Starbucks' Bearista Cold Cup quickly became a sought-after holiday item, but limited availability and distribution sparked frustration among customers.
Author's summary: Starbucks' festive Bearista Cold Cup sold out rapidly, causing fan excitement and criticism over limited stock and employee access at some locations.