Richard Zussman Joins Burson as Vice President
A veteran journalist on Canada’s Pacific coast, Richard Zussman, has taken on a new role as vice president for public affairs at Burson, focusing on Western Canada.
Zussman, known for his work with Global BC, brings years of broadcasting experience and political reporting expertise to the agency. His appointment strengthens Burson’s communications and public strategy presence in the region.
“Richard’s deep understanding of the political and media landscape makes him an invaluable addition to our western operations,” said a company spokesperson.
Zussman’s move from journalism to strategic communications marks a growing trend of experienced media professionals transitioning into public affairs roles that bridge media insight with corporate strategy.
Author’s summary: Richard Zussman, formerly of Global BC, joins Burson as vice president for western Canada, bringing political reporting expertise to strengthen the firm’s regional influence.
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