Fred Sirieix Stars in People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery returns to festive TV with its biggest multi-channel campaign yet, bringing cheer to the snow-covered streets with well-known faces.
Celebrity-Led Festive Ad
Directed by Vince Peone through The Gate and crafted in-house, the campaign features Davina McCall, Emma Willis, and Mike Wedderburn announcing the lottery’s largest ever prize pot of £38.2 million.
Fred Sirieix’s Dramatic Entrance
Fred Sirieix makes a bold impression by skydiving from the brand’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
He also urges people to sign up before midnight on Sunday, 30 November.
Broadcast and Beyond
- The campaign intensifies during the weekend before the sign-up deadline.
- It includes hijacking broadcaster continuity segments on ITV and Channel 4 with voiceover messages around popular shows like Gogglebox and I’m A Celebrity.
- People’s Postcode Lottery teams up with Goalhanger Podcasts to extend the campaign to the popular podcast series The Rest Is.
Author’s Summary
This year’s People’s Postcode Lottery Christmas campaign combines high-profile celebrities and bold stunts to promote record prize winnings and encourage sign-ups before the late November deadline.
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